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The signature of a persuasive speech is a clear call-to-action. Yet many speakers miss a fantastic opportunity with a call-to-action that is wishy-washy, hypothetical, or ill-constructed. Even worse, some speakers omit the call-to-action entirely.
In the “call to action” statement the writer should use powerful words to activate the essay’s “speech” on the subject. There should be a limited number of “calls to action” within an essay; too many focus points of the call to action statement can be confusing and dilute the persuasiveness of the essay.
The call to action in a persuasive essay is a portion of the conclusion that appeals to the reader to take action related to the essay's topic. A call to action is often used in persuasive speech as well. A call to action in marketing is used to direct you audience to the action that you want. See how this can increase your conversions and sales. On a quest for CTAs, I learned something new about them.
The call to action is typically located in the conclusion but could be a 4th argument prior to the conclusion. In short: The call to action should activate the listener to complete an action or mission, or adopt a new way of thinking or living their life. A call to action is intended to provoke the reader to accomplish more than simply read and comprehend the author's position. A call to action demonstrates the requirement for .