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How To Write a Press Release, with Examples

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❶The headline should include information about your product, service, new innovation or a newsworthy development related to your new company.

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It was picked up by nearly news publications in a few days. It is a great press release because it highlights our anniversary. Any big landmark in a competitive industry is worth celebrating. It also has quotable content about our company stats, and gives the audience value since we are offering a 10 percent discount on all translation services.

This press release is also very concise. It states the facts right away. Then followed up with value for the audience. This press release about search engine marketing for small business was quite successful because it was picked up by online publications with a potential audience of million readers, including International Business Times and the San Jose Mercury News. In time for the holidays, this press release from Amazon announced that they have made their fastest delivery service available to select small businesses using Amazon to sell their products.

The press release is expected to increase Amazon seller and Amazon Prime subscriptions, as well as sales for small businesses that sell on Amazon. I specialize in writing press releases aimed at small businesses, and have been doing this for many years. This particular press release is an example of how to tie-in your piece with a headline making story. It also received a very high pick-up from web services.

This press release celebrated a big milestone by acknowledging both past success and planned future expansion — then and now. A community bank exists because of personal relationships and hometown service, so it was important to recognize this strong legacy and presence in our community after 80 years. At the same time, finance and banking have changed drastically over the years and we wanted to show our customers that we are poised for the future.

This press release achieved our goal of celebrating past and future. The following is a great press release example.

An effective press release takes time and effort in order to be put together correctly. If you are just sending them out with no strategy or purpose involved, most of the time they simply fall on deaf ears.

Here is a recent news release we published. There are also multimedia components to the news release such as logos for the companies, social media links and images of the products the company sells.

This press release from Samsung features their new Smart TV designed to unite entertainment with elegant art display. This release is also timeless and can be linked to on social media again and again. It was used as a vehicle for interested parties to reach out to Thrill of the Hunt asking for dog scavenger hunts in specific dog friendly areas, or for fundraising opportunities for communities and charities.

This press release gave us exposure in several dog magazines, including San Diego Dog and NOVADog Virginia , online media such as Edge Media Network, a local radio station, and with local charities who promoted the event in their area.

The press release also promoted our event to potential sponsors, local businesses, and national brands. After the launch of the press release, I had potential sponsors interested in one or several of our dog scavenger hunts and sponsorship opportunities. Giving back is what separates one company from another in a recent poll of Millenniums.

And what better way to do that but to double the donations during the month of March. Celebrating an anniversary is always a newsworthy event, especially if it hits the century mark. I particularly like this release because it brings into context other major events of Carrying on the major events theme of , the resort posted a This Day in History at the front desk.

I discovered that the first crossword puzzle was published and that Robert Mondavi was born parking a wine special in the tavern , among other exciting happenings, including the institution of the dreaded federal income tax.

We conduct research studies throughout the year on various topics that we feel are relevant and of interest to our target audience. We sent out a press release a couple of months ago featuring our data monitoring survey that received a lot of positive feedback.

The idea behind this press release was to educate people about a new dating app small business as well as empathize with any single person who reads it. I believe the press release was successful because we let readers know that we too are like them and that was the reason behind developing the app. We have had very good luck over the past 10 years of having our annual ghostly story picked up and run all over the world. I have done radio interviews with stations from England, Ireland, Canada, Australia, New Zealand and from all across the 50 states.

Most people think that you can only submit a press release when your business releases a new product or wins an award. It also has an attention grabbing title and was sent out at the end of September in order to be perfectly timed with the upcoming Halloween holiday. This press release reinforces our commitment to being green, shows philanthropic support, and creates good will with our new and existing customers. This was sent out by my publisher to market my novel to the public and to bookstores worldwide.

Yes, this helped my book to be picked up by bookstores and websites from here to Russia, China, Australia, etc. By including a description of the book in the press release, we were able to get people interested in the novel. It was a great way for me to debut my writing and get out there in the publishing world! This press release was successful because obviously the content was of interest to the media and it had a catchy attention grabbing headline.

One must tell a compelling story in a limited amount of space in a press release. You want the reader to be drawn in immediately. At Media Minefield, we believe there are more effective ways to get the message to the media rather than press releases.

Death of the Press Release. Emirates Airlines have always been known for their service quality, while flydubai is popular for low cost fares. By announcing their collaboration, both service providers benefit from gaining access to customers who would normally stay with one of the airlines. This opens up opportunities for more travel options and more flexible price points for air fares. The press release effectively relays these points to consumers and is expected to increase sales for both airlines as they gain access to a wider consumer base.

We wanted to craft a release that went beyond simply patting our company on the back, and rather explained the relevance that achieving this milestone meant for the industry. Within the release, we pulled together an explanation of why PCI 3.

Rather than focusing singularly on the client, we felt it was important to focus on implications this certification has on the end user, and really, the industry as a whole. There were two purposes to the release. One was to increase our number of applicants, and the other was to create a little buzz about our expected growth.

My strategy was to present FreightCenter as an exciting place to work where there are many opportunities to grow. Do this by providing the most important information in a way that will compel the reader to read on.

The quote should answer any questions the reader might have. My best press release was the use of a survey we did for eDiets. In the poll results, Jennifer Aniston was rated higher than Jennifer Lopez, who at that time had the most talked about derriere. We sent out the press release, and the media loved the story that Jennifer Aniston beat J-Lo. Well over a hundred media outlets ran the story, and it was even used as a question on the game show The Hollywood Squares. This was so successful because we added survey questions to intentionally generate PR-good headlines through the on-site polling.

Also included in the press release is a link to the free practice test. This gives the reader immediate information without requiring back and forth emailing or other inconvenient actions.

Prior to the movie release of Justice League, Warner Bros. We wrote a press release called Yumbutter by the Numbers.

There are multiple reasons as to why this press release was successful. Our parent company, Adigica Health, is an ecommerce company focused on the development of healthcare products.

We recently developed a new proprietary skin care regimen specifically formulated for the treatment of acne in teenagers and young adults, and we sent out a press release announcing the new product.

We included statistics in the press release of how many teenagers and young adults reported clearer acne after using our product, which I believe is what helped us gain over 8, followers on our Instagram and 3, on our Facebook account. She is a business and finance major who previously worked for a US risk mitigation company in its regional office in Singapore.

Anna started her writing career as a research and writing assistant for eBooks on various niches. She spends her free time giving English tutorial lessons. They all are genius and whatever they did till now, actually they all deserve because hard work never fail you ever.

The headline should include information about your product, service, new innovation or a newsworthy development related to your new company. Keep the release title to less than 20 words. Write a strong two- or three-sentence summary that goes into more detail about the headline.

For instance, you can type in the name of the device that saves on electricity as well as more features of the device, such as "low cost" or "made with recycled products. Type in a date and location line--online press release submission services generate this automatically. List the city, state, month, day and year of the release.

Start off the release by condensing the entire main purpose of the release within one paragraph of up to three or four sentences. Identify the "five Ws"--who, what, where, when, and why--here. The when and where is covered by your date and location line, so just discuss the other three—who you and your company , what purpose of why you're writing this release and why why this information is important to the public. Provide a more complete statement from someone at your company who is an authority on the matter.

The statement can describe more technical details about the product or service. If you're telling the story behind the business opening, you the owner can make a statement about what inspired you to start this company. Reiterate why the information about your new business is important to the public.

You could provide statistics or interesting facts. For instance, in the case of the electricity-saving device you could enter statistics about the average household's electricity costs each year.


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A news release, also called a press release, can turn out to be an extremely valuable advertising investment for your new company if you take the time to write it correctly. The purpose of a release is to notify the media about your new operation.

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From generating media coverage to positioning yourself as a thought leaders in your industry, and ultimately help your business succeed and grow — there are a number of reasons why business owners need to learn how to write and distribute a press release. Today, I’ll focus on part one of that process: how to write a press release.

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Some business owners use attention-getting gimmicks to get their press releases noticed. In most cases, this is a waste of money. If your release is well-written and relevant, you don't need singing telegrams or a bouquet of flowers to get your message across. Use the inverted pyramid style when writing a news release for a new business. This style is preferred by most editors because it is easy to review and cut the unneeded details from the bottom up. Write the lead at the top of the release.

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Nov 10,  · RULE #3: Write it like a reporter would write it. If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and . Write a Press Release + Sean Work. There is a lot of debate whether or not press releases are worthwhile for new and upcoming ecommerce merchants anymore. We have heard good arguments on both sides, and to be perfectly honest, for most online store owners it's one of those tactics that could be a hit or miss, but if it hits, it could .