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Primary vs. Secondary Sources

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❶As we see in the next sections, primary data collection offers advantages and disadvantages for the marketer. Primary Sources A primary source provides direct or firsthand evidence about an event, object, person, or work of art.

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Some other primary sources are letters, films, short stories, plays, poems, photographs, court cases, journal articles, newspaper events, and speeches. For instance, a speech by President Bush would be a primary source. In simple terms primary sources come firsthand from the source or person. Diaries would be a primary source because it is written directly by the individual writing in the diary.

Primary sources are usually firsthand information about something such as diaries, court records, interviews, research studies about experiments, and information that has been stated but not interpreted by others. Some examples of primary sources are e-mails and letters. They are directly written about one person. If this letter was written during World War II and analyzed by another person then it would be a secondary source.

Debates, community meetings, surveys, and observations are some different primary sources. Secondary sources are sources that are written about primary sources. Secondary sources analyze, interpret, and discuss information about the primary source. If a magazine writer wrote about the speech President Bush gave on September 11th, it would be a secondary source.

The information is not original, but it is an analysis of the speech. In simple terms, a secondary source writes or talks about something that is a primary source.

For instance, if a person were to write about a painting hanging in the art gallery, this would be a secondary source discussing the original art. Secondary Sources include journal articles, books, encyclopedias, dictionaries, reviews, newspaper articles, specific essays, etc. Most research papers are based on secondary sources as they build on the research or studies others have done.

Other types of secondary sources are reference materials, books, and CD Rom, magazines, videotapes, and television shows. Most secondary sources analyze the material or restate the works of others.

A second way to learn about rat behavior would be to read through published studies about how rats act rather than directly studying the rats themselves. Your research would be conducted in a library or online, and involve reading rather than dealing with rats. This is secondary research using secondary second-hand data. Many metastudies, for example, do statistical analysis of large groups of primary studies.

A survey or questionnaire is a common way to collect primary data. Survey responses can be coordinated by telephone, mail, in person and online. A key advantage for using primary data allows the researchers to collect data specifically targeting the ideas or information most useful to them and their research project requirements. Secondary data is collected by someone or group other than the user. Secondary data can include census or other government information.

Administrative data refers to data collected as part of daily operations of an organization, agency or institution. Secondary data tends to be routine, large samples, and comprehensive. Difference Between Primary and Secondary Data What is the difference between primary and secondary research data?

Quick Answer Primary research involves conducting research firsthand, whereas secondary research uses information gathered or provided by others. Expert Answers litteacher8 Certified Educator. Related Questions What would be a situation in which primary or secondary research data is preferred?

Begin typing the name of a book or author: Popular Questions How do I cite the definition that came up when i googled "what is culture"?


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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague.

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Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found.

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The primary research was presented first to the board as we decided it was most useful in making an informed decision. 15 people found this helpful In order to accurately predict the popularity of a product in development, a company should conduct their own primary research, rather than relying on past statistics of similar productions. Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.

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What is Primary Research? In primary research, the researcher usually relies on primary sources. For example, interviewing someone is primary data, and it would lead to conducting primary research because of the fact that you conduct the research from the source itself. When conducting primary market research, you can gather two basic types of information: exploratory or specific. Exploratory research is open-ended, helps you define a specific problem, and.