Secondary market research uses the information gathered from secondary sources, such as government agencies, trade journals, or the chamber of commerce. Since the results of these studies are not customized for a particular business, secondary market research is less accurate than primary market research, but it can provide general information. Primary market research, on the other hand, produces specific results tailored to a particular business and offers a better assessment of the business' assumptions.
Although a professional research company can perform primary market research, it is cheaper for a business to conduct its own study. In most cases, a business can perform the research itself for significantly less. There are three ways to conduct primary market research: The use of surveys and questionnaires is a good way to gather information about potential customers.
Before creating survey questions, it is necessary to formulate research questions to clarify what business goals a survey will address. Survey questions, therefore, should be drafted to meet the goals of the research. Here are some quick and fast tips for deciding when to opt for primary research:. You have a unique opportunity to conduct research.
In many cases, your professor will require primary research for a specific paper or project. Both physical and social science professors often require primary research in under-division courses to help students get a feel for primary research techniques.
Still, it is always a good idea to carefully check the research requirements for all course assignments to determine the expectations of your professor. While under-division courses rarely require students to gather their own research, upper-division or graduate-level courses frequently require primary research.
Capstone or thesis courses typically require you to conduct your own research to make a unique contribution to your field subject. When you enroll in these types of courses, you can expect to conduct primary research for your assignments. If you select a subject that is locally based or uncommon, it might call for original research. For example, an essay on the opinions regarding the construction of a new student union would require you to personally survey the student body, faculty, or administrators.
If you want to assess employee attitudes at a local company, you will need to conduct your own interviews to obtain the pertinent data. Even when your topic is unoriginal, you might find that little pre-existing research exists on your topic.
Because the process of preparing and publishing articles for scholarly journals can be lengthy, it might take time for the academic research community to catch up on your area of interest. For example, research on a new or emerging industry or business might be scarce. If your search for research comes up dry, you will need to conduct your own investigation by gathering industry data or interviewing business leaders. Disputing the consensus of researchers in your field can be a challenging yet rewarding task.
Writers often conduct primary research simply to dispute the conclusion of a previous study or challenge a consensus in their discipline. Two approaches will help you invalidate pre-existing research. First, you can duplicate a pre-existing study and perform it yourself in anticipation of obtaining different results from the original study. Second, you can design a study that tests the same research question through new methods.
If your research yields contrasting conclusion, you can cast doubt on previously accepted beliefs that were supported from the previous research. Unique research opportunities exist all around us. Is your uncle the CEO of a Fortune company?
Does your roommate know the governor of Montana? You can use these connections to obtain interviews, administer questionnaires, or make observations for your essay. Personal connections provide the opportunity to gain access to information that broadens your understanding of your research topic.
While these guidelines will help assess when primary research might be appropriate, they are not the only justifications for conducting original research. When in doubt, a professor or academic tutor can advise on the best research methods for a particular project. Researchers have a countless number of tools and methods at their disposal when they are conducting primary research. Fortunately there are only four main types of primary research that the majority of students need to know about.
The following primary research methods can meet almost any research need. Interviews are conducted by holding in-person, telephone, or email conversations with the people or group of people you wish to study. During an interview, the researcher asks a series of questions to the interview participants and documents the answers.
Surveys are conducted by distributing questionnaires to a large group of respondents. There are two main types of survey questions: Draft a Research Question Step 6. Create a Timeline Step 7.
Set Deadlines for Yourself Step Plan a structure for your essay Step Primary Research - a Definition Primary research is the collecting of original data. On this page, you can find information on: Primary Research - Purpose After the literature review or secondary research is completed, you must analyze your findings and: Possible data collection methods include: Examiners will not refer to, and are not required to read, information presented in an appendix, therefore any information relevant to the argument of the essay, or justification of the findings presented, must be included in the main body.
The assessment of the essay will be affected if students put this information in an appendix. However, students may need to put some supplementary material into an appendix—for example, the transcript of an interview or a list of survey questions. Primary Research - Preparation Before You Begin Students must follow the accepted process for carrying out their chosen method of research—how the data is recorded, analysed and presented.
Explicit guidance from the IB on any research or fieldwork undertaken as a part of an Extended Essay. Research Methods Experiments Experiments can be conducted and their data collected using systematic methods and well-defined processes.
Investigations Types of investigation include: Examining original sources , for example: Interviews Interviews may be conducted: Surveys Surveys can be carried out: The data collected must be: How will this relate to the findings from your secondary research?
How will the data collected relate to the research question you have posed?
Research skills can take time and practice to develop, but don’t be intimidated. This guide will cover the basics of conducting primary research. What is Primary Research? The concept of primary research is quite simple. Primary research involves the collection of original data that addresses a specific research question.
Performing Primary Market Research. Although a professional research company can perform primary market research, it is cheaper for a business to conduct its own study. The cost of paying a professional company usually ranges anywhere from $3, to $25,, depending on the type of research performed.
Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. The research can include focus groups, surveys, interviews, and observations. Quantitative research focuses on gathering specific data to prove or disprove the hypotheses created in the qualitative phase. The five biggest obstacles to good primary market research. The fundamental concept of primary market research sounds easy, but doing it is not. Here are some of the pitfalls. 1.
Techniques of Conducting Primary Market Research. Primary research methods can generally be tailored to suit your business needs and are highly customizable. The source of all primary research data is the population or demographic from which data is collected. Primary research is the collecting of original data. Not all subjects permit the use of primary methods as part of the research process for the EE, so it is important to carefully check your subject guidelines before starting.